Privacy Policy
Effective Date: January 1, 2026
Changes Plastic Surgery (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services.
1. Information We Collect
We may collect the following categories of personal information:
A. Information You Provide Directly
Name
Email address
Phone number
Appointment requests and inquiries
Any information you submit through forms, chat, or scheduling tools
B. Automatically Collected Information
When you visit our website, we may automatically collect:
IP address
Device type and browser
Pages visited and time on site
Referring URLs
Interaction data (clicks, scrolls, session activity)
C. Information from Tracking Technologies
We use cookies, pixels, and similar technologies (e.g., Meta Pixel, Google Analytics, advertising tags) to collect information about your activity across our website.
D. Sensitive Information
In limited cases, you may provide health-related or treatment inquiry information. We only use this information to respond to your requests and provide services.
2. How We Use Your Information
We use your information to:
Provide and manage appointments and services
Respond to inquiries and communicate with you
Send marketing communications (where permitted by law)
Improve our website and user experience
Measure advertising performance and optimize campaigns
Comply with legal obligations
3. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Understand website usage
Personalize content and advertising
Measure marketing effectiveness
These technologies may be provided by third parties, including:
Google (Analytics, Ads)
Meta (Facebook/Instagram advertising)
Call tracking and analytics providers
Scheduling and chat tools
These third parties may collect information about your online activities over time and across different websites.
You can control cookies through your browser settings and, where applicable, through our website’s cookie or privacy preferences tools.
4. Sharing of Information
We do not sell your personal information in the traditional sense. However, under California law, certain data sharing for advertising purposes may be considered a “sale” or “sharing.”
We may disclose your information to:
Service providers (hosting, analytics, marketing, SMS delivery)
Advertising partners (for marketing and retargeting)
Legal authorities when required
All service providers are required to use your information only for business purposes and in accordance with applicable laws.
5. SMS Communications and Consent
By providing your phone number and opting in, you consent to receive SMS messages from Changes Plastic Surgery, including appointment reminders, updates, and promotional messages.
Information Collected:
Phone number
Consent to receive SMS messages
Use of Information:
Deliver SMS communications
Provide updates and relevant offers
Message Frequency and Fees:
Message frequency may vary. Message and data rates may apply.
Opt-Out:
Reply “STOP” to any message to opt out at any time.
Sharing:
We do not sell or share SMS opt-in information with third parties for their own marketing purposes. We may use service providers to facilitate messaging.
6. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
Request access to personal information we collect about you
Request deletion of your personal information
Request correction of inaccurate information
Opt out of the sale or sharing of personal information
Limit the use of sensitive personal information (where applicable)
Not be discriminated against for exercising your rights
To exercise your rights, please contact us using the information below.
7. Do Not Sell or Share My Personal Information
You have the right to opt out of the sale or sharing of your personal information.
You may exercise this right by:
Clicking the “Do Not Sell or Share My Personal Information” link on our website
Enabling Global Privacy Control (GPC) signals in your browser
We will honor legally recognized opt-out preference signals where required.
8. Data Retention
We retain personal information only as long as necessary to:
Fulfill the purposes described in this policy
Comply with legal obligations
Resolve disputes and enforce agreements
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet is completely secure.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.
11. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
13. Contact Information
If you have any questions about this Privacy Policy or your rights, please contact us:
Changes Plastic Surgery
Phone: (858) 326-1264
