Hi everyone,

Brian here. This is my first go at a blog post, so bear with me.

I wanted to talk about our newest toy, the Vectra 3D Imaging System. To say this system is absurdly awesome would be an understatement. For those who are unaware, the Vectra 3D is an imaging system for use in the aesthetics industry. The machine employs six digital SLR cameras to simultaneously take photos of a patient from multiple angles. The computer then takes these 6 hi-def photos and stitches them together into a 3D construction of the face that we can then use to simulate procedures on.  Speaking as an engineer, the system has unbelievable capability and is taking a large step forward for photography and imaging software. Speaking as a marketer, this system fills a huge void in the cosmetic surgery industry for both the patient and the doctor.

We've now been using the system for about a month and half. While we're admittedly not 100% fluent in its use yet, we continue to improve everyday. The early results though have been remarkable. By having a visual aid, patients are able to specifically point out items that they would like to address. Simultaneously, we can demonstrate exactly what we intend to do to correct the item. What this has done is allowed us to really refine our target look with immediate patient feedback and hone in on a look that makes the patient happy. Patients seem more excited and less anxious about their procedure after seeing what they are going to look like.

The procedures that we're seeing the most success simulating so far are breast augmentations, facial fillers, laser skin resurfacing, and rhinoplasties. Those are also the areas that we've been the most trained on. We've got several more trainings scheduled and will continue to simulate new procedures as we become proficient in the software. Stay tuned for more info (and maybe some case studies). In the meantime, I'm happy to talk more about the system with anyone interested in learning more.